Resources

Articles

Strategies, tools and field reports to turn your boat shows into selling machines.

Boat configurator landscape in 2026

Market overview

Boat configurators: the complete market overview in 2026

Princess REALTIME, Hanse QUEO, MDS ModelMixer, Beneteau, Jeanneau, Lagoon, Fountaine Pajot. A tour of the available solutions, strengths and limits for the high end.

April 24, 2026 · 12 min
Boat configurator on a tablet at a boat show

Sales tool

Boat configurator at a boat show: transforming the client experience on your stand

Paper catalogs and price spreadsheets are no longer enough. Discover how an interactive configurator changes the game face to face with the client.

April 10, 2026 · 8 min
Beneteau GT 36 boat, digitalization of marine sales

Trends

Marine sales going digital: 5 must-have tools for dealerships in 2026

The marine industry lags behind automotive in digital. Here are the 5 tools changing the game for dealerships.

April 10, 2026 · 10 min
Lead management board at a boat show

Sales

Lead management at a boat show: from handshake to closing

80% of contacts collected at boat shows are never followed up. Discover how to structure your follow-up so you never lose a single lead.

April 10, 2026 · 9 min